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From the Back Cover
This fully updated and revised edition of Inbound Marketing builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working. With coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers. This fully updated edition includes new material??on the impact social media has on search and also provides a high-level overview of what viral marketing actually is. Inside you’ll find: New sections on visual content, tools as content, and Google+ A new chapter on viral marketing for mere mortals A bonus section on startup/entrepreneurial marketing With Inbound Marketing, you'll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies. “If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.” —SETH GODIN, author of Meatball Sundae
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About the Author
BRIAN HALLIGAN is cofounder & CEO of HubSpot, an inbound marketing and sales software company that helps businesses transform how they get found and grow online. Brian also teaches Entrepreneurial Product Development and Marketing as a Senior Lecturer at MIT. Connect with Brian on Twitter @bhalligan. DHARMESH SHAH is cofounder & CTO of HubSpot and an angel investor in over 50 technology startups. Dharmesh also authors OnStartups.com, a popular startup blog with over 400,000 members in its community, and is a frequent speaker on the topic of startups and marketing. Connect with Dharmesh on Twitter @dharmesh.
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Product details
Paperback: 224 pages
Publisher: John Wiley & Sons; 2 edition (September 2, 2014)
Language: English
ISBN-10: 9781118896655
ISBN-13: 978-1118896655
ASIN: 1118896653
Product Dimensions:
5.9 x 0.8 x 8.9 inches
Shipping Weight: 2.9 ounces (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
69 customer reviews
Amazon Best Sellers Rank:
#85,662 in Books (See Top 100 in Books)
For social media marketing courses aimed at lead generation and nurturing, Brian Halligan and Dharmesh Shah offer a complete primer on the subject. Their Inbound Marketing book provides a cradle-to-grave formula for applying social channels, SEO and content marketing as a substitute for outdated outbound marketing techniques.The book, in my opinion, qualifies academically as a primary reading for select undergraduate level courses focused on lead nurturing. The recommendation is based on the following:1) As pioneers in the field, the authors provide a convincing argument why marketing should be taught using non-interrupting, permissive approaches to trust building. Especially at a time when scholars and practitioners are bombarded with complex optimization strategies, brand storytelling trends, ever changing mobile marketing strategies and costly engagement tactics, this book serves as a refresher as to why we got here in the first place. Concepts like building remarkable content, using your website as a marketing hub, designing effective landing pages and strategic placing the right calls to action are often lost in today’s overcrowded library of content marketing books.2) The book is well organized to fit a funnel strategy especially useful for sales personnel. Early chapters deal with getting found by prospects through quality content, social media and legitimate SEO tactics. Subsequent chapters take readers through the sales conversion process while updating us on visual content and software tools. Most books take the opposite approach, thereby making the case for revenue generation rather weak. This book’s focus on attracting, tracking and building trust at the right stage in a buyer’s decision cycle is a far better approach to convincing skeptical social media adopters that inbound marketing produces results.3) As experienced marketing automation providers, Halligan and Shah offer credible and proven examples of tracking and advancing prospects through the sales funnel.4) The book is one of few oriented to entrepreneurs seeking start-up adoption of inbound marketing.
The world is about inbound engagement, and this book covers some of the basics I’m developing an inbound strategy for your business. Focusing on onmichannel engagement, the book will help guide the user to solid digital results. A good read.
I like that the book gives real life examples how why inbound marketing works. I read it as a refresher.Highly recommended to any type of marketer. Outbound marketing is so intrusive. Inbound not only makes sense but the leads from it are warm and already know about you and how you can help.Cannot wait for the next book.
Perfect for a startup like our company, Cloud Plus Partners.We found answers to most of our questions and valuable steps to setup our program.Wish we had this from the beginning. The Startup Marketing Checklist on page 175 is thebest and most complete I have seen.
Inbound market is a smart new approach to marketing in a modern world where consumers want value...even in the messages and material you send to them. It is is not just an improved technique. It is an improved philosophy.
This book has lots of practical information with clear, concise explanations. I think it's useful for anyone whose organization deals with digital marketing.
A great read for anyone looking to learn more about content marketing or really kick up their program. I've bought 20 copies (so far) to use with others at work. Really great!
good primer on the subject to give to people who know little to nothing on inbound marketing
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